Project Overview

A health and wellness startup came to us needing a complete brand identity before launching their digital platform. They wanted a brand that communicated trust, vitality, and modern wellness — something that would stand out in a competitive market.

We delivered a comprehensive brand system including logo variations, color palette, typography selection, iconography, brand patterns, and a detailed brand guidelines document for consistent application across all touchpoints.

Client

Vitalis Health

Timeline

6 weeks

Role

Brand design + Strategy

Budget

22,000 DH

The Challenge

The wellness industry is saturated with brands that look alike. The client needed a distinct visual identity that would convey professionalism, warmth, and scientific credibility. They were launching a digital platform and needed the brand to work seamlessly across web, mobile, and print materials.

The Solution

We developed a brand rooted in the concept of "vital energy" — using organic shapes, a fresh green-to-teal gradient palette, and a clean sans-serif typography system. The logo combines a leaf-inspired mark with a modern wordmark. We created a comprehensive brand book with usage guidelines, color codes, typography specs, and application examples for digital and print.

Key Results

92%
Positive brand perception feedback
3.2x
Social media engagement increase
2mo
Accelerated go-to-market timeline

Tech Stack

Figma Illustrator After Effects FontForge Zeroheight
View Live Demo

Need a Brand Identity?

Let's create a brand that resonates with your audience and stands the test of time.

Start Your Project →